Integrated Business Planning (IBP/S&OP) serves as a fundamental business process and framework to guide decisions concerning supply and demand. Throughout the presentation, attendees will gain insights into the practical application of IBP through real-world examples, illustrating both its benefits and potential challenges. Target conflicts and decision-making processes, including trade-offs, will be explored in depth. Finally, the session will examine strategies for the successful implementation, sustainability, and ongoing improvement of IBP within the business context.

• Practical insights into Integrated Business Planning (IBP/S&OP) as a foundational process for supply and demand decision-making.
• Exploration of real-world examples highlighting the benefits and challenges of IBP implementation.
• In-depth examination of strategies for addressing target conflicts, making informed decisions, and navigating trade-offs within the IBP framework.